In spite of your personal feelings about telemarketing, otherwise termed as cold calling, it's still a good way to create a new interest from secure sales and leads. A campaign for telesales may be just the correct tool in engaging with your target customers and get valuable information. But you don't stop right there. There are important things you must bear in mind. You need to monitor them consistently so that you can be able to get the best out of it.
You might probably want to consider these telesales tips so that you will be able to know what things to ask and what to look for whether you are doing it alone or engaging in an external company.
1. Have a clean and well-organized data
This shouldn't be overlooked since this is one important thing to consider in starting the venture for the success of your campaign. Cleaning your data means subduing the old and obsolete sets to new and updated ones. Moreover, you have to keep your files organized so you won't get messed and mixed up when in an emergency.
2. Be goal-oriented
Know your goal. What do you want to achieve from this campaign? You have to set a goal and start planning for probable ways to get there. Say for instance, you might want to increase your company's sales or increase your knowledge about the base of your customer. You need to master your targets to be able to measure and assess the results.
3. Plan before the call
What you say needs not to be scripted but at least plan ahead before taking the call. You also need to brace yourself from answering unexpected questions from callers. Not all customers are open-minded. Some believe in their own opinions more than yours.
4. Follow up immediately
If you tell a customer that you're just going to follow up a call within that certain period of time, you have to make sure that you make that up immediately. Whether you promised to send information, make another appointment, or give a follow-up call, it is of high importance that you have to do so. This must have to be done quickly and efficiently.
5. Know your caller
Whether you need to talk with a particular department or a person you have to make it sure that you do. That is why you have to keep your data updated. Then you just have to be persistent and at the same time friendly so that you can get through eventually to the person who you'll need.
6. Utilize the use of a voicemail
One of the things that people don't like about telemarketing is their inconvenient timing and detached nature. If you find yourself calling in an awkward time, leaving a voicemail is the most practical solution. They would rather want to know who was calling them than hearing you hanging up.
7. Keep your focus
Try keeping the transaction pleasant, soft and positive by making sure that you are focusing on the benefits and features of the product or service you are rendering.
The more you ask questions the more engaged the customer you are talking with gets in the discussion. By asking questions, you encourage them to speak. You will then learn about them eventually.
One should always assess the success of any campaign. Persisting when there's nothing that can be done to make it better is pointless. You have to make simple but effective campaign strategies. You must evaluate only what you need to and disregard the things you'd like to.
10. Customer service
Once the transaction is completed, do not forget about the client. Customer service is important since it makes sure that the client feels that they are being given attention. You need your clients to be assured that they can trust you or your company.