Social networking sites offer vast potential for business. The enormous number of followers and their propensity for sharing content provide a wealth of lucrative opportunities for businesses to develop client relationships and promote their business services. As such, listed below are three of the most effective ways in which you can integrate social media with your brand, in order to develop and sustain online credibility and trust with your clients.
Post content regularly
Regular, consistent posting enables you to establish and sustain trust between you and your followers, enabling them to get to know you better and develop confidence in your online credibility. If you post relevant content on a regular basis, your current clients will feel motivated to recommend your brand to others as well as seeking your services in the future. Social media engagement is an ideal way of interacting with your followers and piquing their interest in your brand’s message and services.
Establish and sustain social media discussions
Once you have started sharing content, you will inevitably receive responses from clients. This creates a lucrative opportunity to consolidate your brand and establish viable client-business relationships. When clients comment on your posts or share them on their social media sites, comment back and initiate a dialogue. This enables you to establish further trust with your clients by demonstrating that you value their opinions and contributions. Moreover, by interacting with your clients, you can develop social media discussions which other users will be intrigued to follow, share and comment upon. In this way, social media enables you to discover your client’s opinions and preferences with regards to your brand. Subsequently, you can tailor your business model to appeal to the needs of your clients.
Capitalise upon popular social media trends
Social networks facilitate the ability for business and personal users alike to rapidly share informative content throughout the Internet. You can capitalise upon this potential to develop client relationships. For example, a new social media trend is emerging; referred to as “trendjacking”. Fundamentally, “trendjacking” is when you create social media content according to, or centered around, a current news topic and immediately release it online. This enables your brand to release short burst of compelling, powerful social media content.
If you can create and share intriguing, informative articles or establish your own trends then users will view your brand as a reliable, innovative resource from which they can glean exclusive insights to share with their own social media communities. Let us show you how.