Many tried and true outbound and inbound marketing strategies have proven their worth over time and are still used a great deal today. Others, such as variations that have adapted to the online world, are also extremely effective when it comes to reaching certain audiences. More marketing strategies emerge as technology and behaviors change over time, but in general, they can be categorized as inbound marketing strategies and outbound marketing strategies. In the end, mastering a marketing mix is the most important strategy of all.
Inbound Marketing Strategies
When you use inbound marketing strategies, your primary goal is to catch the attention of current and future customers. Good inbound marketing plans to distribute content so valuable, that customers find out about your business without needing direct involvement from the advertiser. Businesses accomplish this by using tactics such as newsletters, social media and websites, blogs, videos and content marketing that make the business noticeable, easy to find and remember.
Outbound Marketing Strategies
Outbound marketing strategies include all methods that involve putting a message directly in front of potential customers. Messages are generally paid, and the goal is to put a message in front of an audience with the intention of creating demand. Types of outbound strategies include TV and radio advertisements, press releases, newspaper and magazine ads, telemarketing and direct mail.
Online Marketing Strategies
While online marketing strategies may fall into either the inbound or outbound category, the relative newness of the tactics set them apart. Online marketing strategies are in constant flux as technology and innovation allows the methods of reaching an audience to change. Email marketing, websites, social media marketing and online ads can also fall into the inbound and outbound marketing camp simultaneously.
Finding the Right Marketing Mix
Finding an appropriate marketing mix may be the most important marketing strategy of all. When companies use too few marketing strategies and place too much emphasis on one tactic, results may be favorable in the short term, but long term, it's more effective to mix it up. Business owners and managers should adopt a wide portfolio of tools to draw upon -- inbound and outbound -- and tweak the mix slightly until the right formula becomes obvious. Individual marketing strategies may affect different consumers in different ways and a diverse marketing mix will help you both reach more individuals and leave an impact.
Nothing beats experience and our team has decades of it in Inbound, Outbound and Online Marketing. Contact us to find out how we can help you make the right choice.