“This is a scam company. DO NOT BUY THEIR PRODUCTS.”
This is the kind of customer feedback that no company wants to have, but the problem is that there is no way you can stop people giving a bad name to your company even when they are served best. So, what are you supposed to do next? Will you be waiting for the social media apocalypse to take place? Of course, you are most likely going to take some proactive steps to ensure that things do not spiral out of hands. This is exactly where the concept of building online reputation comes into play. Failure to protect your online reputation can cost you dearly. The very existence of your business can come under serious threat.
But why should you care for online reputation or influence? The global trend is that more and more people are relying on peer reviews while making a buying decision. Now the concept of marketing has moved from self promotion to encouraging people talking about the brand, which is also known as word of mouth marketing. Whenever an irate customer says something bad about your company, it draws other people who might not be that happy with your service. An ugly discussion can take place which will eventually lead to the loss of credibility. Do not let that happen to your brand.
The road to influence starts with focusing on your target audience. Not everybody around might not be interested in your product or service. So, you need to build trust and try to gain followers who are most likely to be interested in service.
Next comes, choosing domain names. With recent search engine algorithm updates, the impact of exact match domain has lessened a lot. So, you need to register a domain name that reflects your brand and service. Expired domains if they match with your brand image can also come your rescue. These domains are tempting in the sense that they come pre-loaded with some SEO value in the form of some quality inbound links.
Once the website is up and running, you have to feed it regularly with interesting, informative and thought provoking content that people in general would like to share with their friends. Short articles, ever green content, white papers etc anything can be a part of your agenda of social media domination. Of course, you have to be active and engaging on all social channels.
Hopefully, with the aforementioned tips, you will be able to make reinforce your position in the social media circle and bolster your credibility online.