Our clients often ask us what they can do to help guarantee their campaign is as successful as possible. We’re here to provide you with best practices and thought-leadership around the areas impacting your campaign and help this latest blog can provide a bit more of an insight on how we work with our clients to achieve their goals through Telemarketing.
Define Your Parameters
First, start by defining your goals. We work with all our clients to help them consider more than just the result or outcome they are looking for. Make sure you’re clear on the specific message you want to convey. Clearly define the target audience you want to reach including specific vertical markets, geography, and organization size, as well as line of business and title level of the ideal prospect. We’ll help confirm that your value proposition and message are developed with your specific target audience in mind and then can start to put our magic to work.
Define Your Goals
We discuss the result or outcome you’re hoping for and determine if it is realistic. If you’re targeting a new market you don’t have experience in yet or have had difficulty penetrating, don’t expect the same results you’ve seen for campaigns targeting your existing markets. The outcome, many times defined as the number of leads or appointments generated, can vary widely based on several factors. Factors to consider include:
- Type of Program: Are you targeting net new prospects or existing clients? Are you asking for face-to-face appointments or inviting the prospect to a webinar? Do you require full BANT qualification or is a strong Business Driver (regardless of BANT) more important?
- Product Lifecycle: Does your solution solve a well-established problem or do you need to educate prospects that the problems they have can be solved; or even simply that the problem exists at all?
- Offer or Call-to-Action: Is your offer compelling to your target audience? Does it drive your prospect to ‘act now’? Do you have strong supporting collateral such as Case Studies for your target verticals?
- Supporting Campaign Components: What additional outreach are you making or have you made to your target list? Have you been nurturing the list with top of the funnel email outreach or other social media efforts such as blogs and tweets?
Another critical area that can “make or break” any campaign is the quality of your target list. We can’t stress strongly enough the importance of this, and are proud to be one of the best in the business when it comes to truly targeted lead generation. We work with you across all facets of compiling a great list that helps you reach your goals.
After you provide all the integral background information and we execute our thorough research processes, we synthesize this into the training on your solution’s value proposition, competitive advantages, how to overcome common objections, questions that uncover common business pain, and qualifying questions provided to everyone who will be working on your account. We plan for how you we will provide timely and continuous feedback on the leads generated whilst constantly refining the campaign and working on any secondary messaging.
Team Wired are Telemarketing specialists. If the above posts sounds like the type of company you want to work with, get in touch to discuss your business goals and how we can help you realise them through targeted telemarketing campaigns.